Nancy Crotti for Medical Design & Outsourcing writes (excerpted):

Having a unified patient experience can also improve retention by resolving problems that could cause patient dropout or lack of usable trial data. When a patient’s digital health device indicates noncompliance such as patient failure to record a blood pressure reading, the patient contact hub can immediately ask whether the patient needs help or whether the mHealth device needs repair. A quick response to these issues can keep a trial running smoothly and improve the quality of data collected while retaining patients.

By successfully integrating digital health into clinical trials via a unified patient experience (offering a single digital and personal contact solution) sponsors and device developers can optimize data collection, improve patient retention and engagement, and ultimately avoid costly delays or failure.

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