“If you need more proof that the quality of your patient education and outreach strategies will have a direct link to your overall outcomes and ROI, consider the following example: a manufacturer recruiting for a clinical trial concerning treatment of Non-Small Cell Lung Cancer (NSCLC) built out a comprehensive digital ad campaign on Google and Facebook, backed by an informative, high-quality website and engaging video content on YouTube. With this comprehensive approach (digital advertising, social media, and educational content), traffic to the trial website increased by a whopping 6,474% within the first three months, generating approximately 70,000 visits from prospective trial participants who reviewed one or more pages of content. As a result of these efforts, the trial had reached full enrollment within four months.   Virtually every clinical trial continues to rely on traditional recruitment methods, and I’m not proposing that they cease those practices altogether — traditional media, physician referrals, patient databases, etc. certainly have a place within any comprehensive recruitment strategy. However, as the internet’s role in the patient path to treatment continues to grow, sponsors need to shift the bulk of their marketing spend towards digital advertising, online engagement, and educational content.  Simply put, social media, search engines, and patient-facing websites are the new common currency for medical marketers; and until the industry is willing to acknowledge and embrace this reality, the struggle to meet enrollment quotas while keeping costs under control will continue. – DAN STEMPEL, excerpted from his article titled, “Clinical Trial Recruitment Success Demands a Patient-First Approach” at medconnectinc.com.  Well said and we agree!,  Click here to read the article in its entirety.