“If you need more proof that the quality of your patient education and outreach strategies will have a direct link to your overall outcomes and ROI, consider the following example: a manufacturer recruiting for a clinical trial concerning treatment of Non-Small Cell Lung Cancer (NSCLC) built out a comprehensive digital ad campaign on Google and Facebook, backed by an informative, high-quality website and engaging video content on YouTube.

With this comprehensive approach (digital advertising, social media, and educational content), traffic to the trial website increased by a whopping 6,474% within the first three months, generating approximately 70,000 visits from prospective trial participants who reviewed one or more pages of content. As a result of these efforts, the trial had reached full enrollment within four months.

Simply put, social media, search engines, and patient-facing websites are the new common currency for medical marketers; and until the industry is willing to acknowledge and embrace this reality, the struggle to meet enrollment quotas while keeping costs under control will continue. – Jonathan Catley, excerpted from his article, “Clinical Trial Recruitment Success Demands a Patient-First Approach”  at Health Works Collective,  click here to read the article in its entirety. [end].

Study Scavenger Clinical Trial Recruitment Success App was created for research volunteers to simplify the process of finding clinical studies that meet their personal, health, travel and financial needs. You can start utilizing Study Scavenger Clinical Trial Recruitment Success App to expedite your recruitment process by clicking here.